Bakery / Assist was founded in 2021 by Charlie Smit, a seasoned expert in bakery machinery, automation, and production processes. With over two decades of hands-on experience in the baking industry, Charlie launched Bakery / Assist to address a growing need for reliable, affordable, and accessible bakery solutions—particularly in emerging markets and expanding operations.
Based in the Netherlands, Bakery / Assist operates with a dedicated team of professionals, including mechanical engineers, service technicians, software engineers, project managers, and industry consultants. Together, the team combines practical knowledge with technical expertise to deliver tailored solutions for every scale of bakery operation.
The company specializes in:
- Supplying new and reconditioned bakery machines (mixers, proofers, ovens, cooling systems, etc.)
- Designing and installing full bakery production lines
- Machine relocation and commissioning
- Technical service, maintenance, and troubleshooting
- Training and operational support for bakery staff
- Sourcing and trading in used bakery equipment
From artisan bakeries to large-scale industrial facilities, Bakery / Assist offers a one-stop shop for production efficiency and reliability. The company is also active in Africa, where it supports bakery businesses through technology transfer, service training, and scalable production setups.
Since its inception, Bakery / Assist has grown into a trusted partner for bakeries, industrial bakeries, and food production companies across the Globe. The company specializes in the supply, installation, and servicing of bakery machinery and production lines, offering both new and reconditioned equipment tailored to the specific needs of each client.
What sets Bakery / Assist apart is its hands-on approach, technical expertise, and commitment to long-term client success. From initial consultation to post-installation service, the company supports bakeries at every stage of their growth. Whether launching a small-scale facility or upgrading an industrial line, Bakery / Assist delivers smart, efficient solutions that meet high standards for productivity and quality.
With a focus on both innovation and sustainability, Bakery / Assist also plays a key role in extending the lifecycle of used machines, reducing environmental impact while helping clients manage investment costs.
Driven by a clear mission—to help bakeries grow through smart, sustainable, and cost-effective solutions—Bakery Assist continues to build strong partnerships and deliver measurable results.
